Headline analyzer: score and improve your titles
Type a headline to get an instant score, with the reason for every point and how to improve it.
Last reviewed: October 14, 2026Runs in your browser. Nothing you enter or open is uploaded.
Google cuts titles to fit the screen; about 60 characters is a safe target.
Compare headlines
One headline per line (up to 10); we rank them strongest first.
The score is guidance on clarity and pull. It does not predict virality.
The short answer
Type your headline and, if you like, your target keyword. The tool scores it out of 100 using eight clear rules: length, whether Google will cut it off, a number, a clear angle, power words, a specific promise, keyword placement and freedom from hype. The score is guidance for writing a clearer title, not a prediction of virality.
How it is calculated
The score adds up eight rules, each worth fixed points: power words 20, length 15, keyword placement 15, number 10, not cut off in search 10, clear angle 10, specific promise 10, and no hype 10. A rule that is partly met earns half its points.
Length is judged in words (6 to 12 reads well) and characters (about 60 shows in full on Google).
Worked example
A blog headline, "7 Easy Ways to Save Money on Groceries in 2027," with the keyword "save money":
- It has a number (7), a list angle, and 10 words in 46 characters, so it fits in search results.
- Power words: easy, save. The keyword sits in the first half, and "in 2027" makes the promise specific.
- Every rule passes, so there is nothing left to fix.
Score: 100 out of 100.
Quick reference table
| Before | Score | After | Score |
|---|---|---|---|
| Groceries | 20 | 7 Easy Ways to Save Money on Groceries in 2027 | 100 |
| Sleep tips | 30 | How to Fall Asleep Faster in 10 Minutes: 5 Simple Tricks | 100 |
| You WON’T Believe This Money Trick!!! | 25 | A Simple Beginner Guide to Saving $500 a Month | 83 |
| Electric cars | 35 | Is an Electric Car Cheaper to Run? We Did the Math | 60 |
Special cases and common mistakes
- The score does not predict virality. Reach depends on the content, timing, audience and the algorithm. The tool measures only what can be measured in the headline.
- Don’t trade honesty for points. A headline that promises more than the content delivers wins the click and loses the reader, which is why clickbait costs points.
- Google has no fixed title length. It cuts titles to fit the screen; about 60 characters is a safe target.
- Compare before you choose. Paste a few versions into Compare headlines and pick the highest one that honestly describes your content.
Frequently asked questions
What makes a good headline?
Lead with the words your reader searches for, add a number or a question, promise a specific benefit, and keep it to about 60 characters. Then score it here and try a few versions.
Does this work for YouTube titles?
Yes. The same rules apply to video titles: be clear, use a number, make a specific promise and put the keyword first.
What are power words?
Words that promise value or spark curiosity or emotion, like easy, proven, mistakes, free, secret or beginner. Two in a headline is usually enough.
Is my headline stored or sent anywhere?
No. The analysis runs entirely in your browser.
Sources
- Google Search Central: Influencing your title links in search results (Last reviewed: October 14, 2026)